Pattaya Floating Market is the new heritage tourist attraction in Pattaya that the executives aimed to establish as the place that imitats the Thai simply way of life, the learning center of sufficient path that concerns with water course, and the place to learn about local wisdom from the four regions: north, south, east, and west. At this market, Thai and foreign tourists can enjoy with the beautiful scenery, paddle the rowboat to learn about the riverfront life, be fascinated with teak house exhibiting the identities of each region, and amaze with the regional cultural performances at the activity space. Products from the four regions are different base on the lifestyle of each area. Products from the northern region are carving wood, silverware, traditional textile, silk, and paper umbrella. The products from the central region are rattan furniture, accessories, and wicker bag. The outstanding products from the northeastern region are Mud Mi textile, scented candle, and cushion while that from the southern parts are products from coconut, batik, and ship model.